We know building a live streaming presence can take time, and it can be frustrating to keep going when audience numbers are low. This is one of the biggest hurdles for music creators who live stream, but everyone has to start somewhere, and that includes the stars.
Nevertheless, we’ve heard you ask for more tools and tips to grow your fanbase, so here are five of the best hacks for building your audience. But remember, the key to growing your followers is consistency. No tool can replace that, so keep at it!
1. Automatically promote your stream on Facebook & Twitch
Want more of your network to join your Mixcloud live streams? Mixcloud now offers the ability to automatically broadcast a live preview of your stream on your Twitch and Facebook channels. We built this tool to make it simpler for you to migrate your community to Mixcloud, and it’s one of the easiest ways to cross promote your content. Use this tool to nudge your followers to check out your Mixcloud profile, upload and streams! If you have any trouble using this, check out our FAQ for support.
2. Use genre tags in your streams
It’s important to label your live streams with primary genre tags so we can properly categorize and recommend your live stream to other users. This page is where we sort live streams and where listeners scroll to discover new creators. It’s in your best interest to make sure your streams are as easy to find as possible.
3. Announce your stream with Posts
Posts are a great way to share your live stream schedule so that your followers are kept in the loop. If you stream every weekend, make sure your followers know the schedule ahead of time so they can plan to attend. Posting also triggers an email notification to your followers. Use this feature to tease your upcoming live streams, give your followers a sneak peek into your track list, or allude to a secret guest. They can also work after your livestream, use posts to promote your archived stream, spotlight key moments, and encourage your followers to share their favorite moments.
4. Promote your stream on socials
While this may sound like an obvious tip, it goes a long way. When you compliment your musical output on Mixcloud with social media content, you strengthen your brand and voice. If you've got a regular weekly show on Mixcloud Live, make sure you have reminders on your calendar to give everyone a heads up a few days in advance (we suggest using IG Stories countdowns so your followers can set reminders themselves), right before you go live, and even during your stream post some snippets of you behind the decks. If you're building a brand on socials, make yourself known on TikTok and platforms that are all about music. Here's our run-down on 5 DJs killing it on TikTok right now.
5. Be consistent
As we explained in our guide on content creation for music creators, consistency is the key to establishing a strong relationship with your listeners. This rule applies to all your channels. your followers are more likely to visit your profile if they come to rely on you and expect to see your content. It becomes part of their media consumption routine and ensures that you build a loyal fan base over time.
And finally, don’t give up!
No matter where you’re at in your streaming journey we hope these tips remind you to keep at it and get creative in how you engage your fans! If you have any tips or hacks of your own, we’d love to hear them - Find us on Instagram, TikTok, Twitter and Facebook @mixcloud. And should you need any help, check out the video tutorial below!